SEOUL NATIONAL UNIVERSITY
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Consumer Information & Retailing Lab

The consumer information & retailing lab explores changes in the market environment and retail structure influenced by the rapid development of information technology, in a consumer scientist’s eye. The lab also analyses the influence of the market environment change on consumers and studies newly emerging consumer issues & enhancement plans in the internet era.
 

Major Research Areas

  • Consumer in the internet era: Analysis of the influence of e-commerce on consumers
  • Consumer information searching in the internet
  • C2C consumer information and consumer network
  • B2C/C2B communication and relationship building
  • E-consumerism and consumer leadership in the internet era
     
    Tel.: 02-880-5701(~5703)

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