SEOUL NATIONAL UNIVERSITY
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The consumer behavior lab’s researches mainly focus on issues related to academic approach on modern society’s consumer behavior and culture, information society and consumer problems.

Major Research Areas

  • Fundamental approach on the relationship between human and consumption
  • Phenomena and problems in the consumption society
  • Analysis of consumer behavior and culture
  • The influence of information technology on consumer behavior and culture

Tel.: 02-880-5701(~5703)

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